The goal of this rebrand is to create a visual identity for Browns Shoes that will allow it to strengthen customer relations and realign its brand image with its company values and aspirations. The rebrand offers a bolder, sharper, and more dynamic character that is supported by the new color scheme and typographical choices. The thick, rounded, and geometric lines also lend the brand a playful yet clean and modern feel. Overall, this rebrand allows Browns Shoes to better embody its desired brand characteristics (bold, expressive, and audacious), which will better attract and retain its desired audience.