ABACA is an outdoor furniture company based in India. ​Its products are carefully curated from ateliers in Southeast Asia and Europe, known for their responsible manufacturing practices and attention to detail.

 

I worked with their Social Media Manager to create illustrations and animations for a three-month Instagram campaign. I created the scenes based on the aesthetic of the furniture piece dedicated to each post. I used Procreate to make the illustrations and animations.

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Click on each image to see the full animation!