Boba Island
Located in the Comox Valley on Vancouver Island, Boba Island is a local, family-owned and operated business with a passion for the art of bubble tea. They prioritize taking the time and care to select high-quality teas for their hand-crafted menu. It is a bubble tea store made by bubble tea lovers for bubble tea lovers.
In preparation for their grand opening, I was tasked to create their logo, menu, design collateral, business cards, and uniform shirt design. Through the branding, the owner wished to capture the serene, refreshing feeling you get after taking the first sip of well-crafted bubble tea. I produced the deliverables with a cohesive theme that portrayed the targeted serene feeling through a pastel color scheme. I also designed icons that captured both the serene and tropical island aesthetic of the brand.
Brand Identity